Social Media Creativity


I am becoming rapidly obsessed with the broad idea of social media creativity. Especially the visual social media channels, such as instagram, pinterest and tumblr. I'm fascinated by how we use these channels for our creativity, and more importantly how artists use these channels. Social media in it's current form seems very 'new', and although facebook, twitter and tumblr seem to have been around since day dot, these channels are constantly evolving and changing to adapt to their users (and advertisers, lets not forget them).

I'm currently re-hashing some old works on this here tumblr, partly to build a foundation for something new I want to try and partly because I cannot remember the password or email address linked to the old tumblr where this project first hit the internet about five years ago. Apparently I need to keep better track of the million and one accounts I seem to have everywhere.

I'm particularly interested in pushing the boundaries of social media creativity, especially when it comes to exhibiting artworks, critiquing artworks, and how the viewer responds to artwork online VS offline.

Ages and ages ago I asked on twitter how social media changed your artwork viewing habits, or if it it did at all. I'm still interested and I still want to know.

Due to the fact that I'm always bowled over by big artworks it's probably no surprise to anyone that I'd prefer to see any artwork in the flesh. I want to get up close and personal, I want to see how you used brush strokes, how you constructed that object. I want to walk into installations and have my senses taken over. But you knew this, didn't you? Back yonder when I was at university I mentioned to a tutor in my second year that I wanted to create light sculptures, but not James Turrell light sculptures, no, Erin wanted to make 3D-hologram-esq sculptures. Big things that couldn't be constructed in real life. Needless to say that that idea was quickly shot down due to a million reasons. But, but, maybe it will soon become a possibility, technology is changing, technology is improving.

It's at this point I need to hold up my hands and eat my own words. A long time ago I said that creating artwork on a computer never felt like I was really creating, I was one of those people that needed to get her hands dirty. I needed to touch the paper and hold a pen, or glue gun, plaster or any other material that took my fancy.

Something has changed in me recently.

I'm seeing a whole new potential for art in the realm of social media creativity, for creating without there ever being a tangible object to hold. There's something really nice about the idea that, at times these ideas may not be anything more than ideas. There's something in the process that relates to something in me, the ephemeral and transient. There's also a weird beauty in the knowledge that one rogue click and the whole thing goes down the shitter too (don't talk to me about saving things regularly).

This new interest is all about learning too. My brother has been indispensable, and I now realise that at some point I might actually have to learn to use code, or javascript or any of the other developer tools out there that I know nothing about. I have a rudimentary knowledge of CSS from IT lessons at school, and of course customising myspace/livejournal when I was an angst-ridden teen (still angst-ridden FYI), but I'm not so stupid to believe that that's going to be enough.

I've been spending a lot of time trying to research bits and pieces, in preparation for my new investigations, and obviously I'm going to share these with you, and also ask you for your thoughts.

Amalia Ulman

I'm going to start with Amalia Ulman, purely because depending on how long you've been reading this blog, I mentioned her a long time ago. I really liked what Ulman did with her instagram project and I'm looking forward to seeing her tryptich as part of 'Performing for the Camera' at Tate Modern which opens on the 18th February. Ulman is also active on tumblr.

Richard Prince

Richard Prince is kind of an arsehole. Prince is the king of appropriation art, and people either love or hate what he does. You may know him as the artist that decided to exhibit everyone elses' instagram photographs, and then sell them for up to $100,000. It's an interesting piece, and raises many questions, there are many articles about the piece (one,two).

Lauren Cookson

I went to uni with this lovely lady, we graduated together and everything. Lauren Cookson (Cookie) investigates the space between virtual and physical. Cookson is currently independently curating at Spode and has also hosted an online exhibition as well as some other interesting exhibition activities.


Sluice_ is an initiative run by an artist, curator and arts educationalist. What I really like about Sluice_ is that they continue to question art and it's relation to commerce. I'm gutted that I missed their fair in October of last year.

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